PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.


How do you optimize a PPC campaign in Google Ads?
  • Select relevant keywords. Keyword selection plays a major role in the success of any AdWords campaign. ...
  • Optimize your content. ...
  • Create awesome landing page. ...
  • Targeting. ...
  • Control your budget.