Whether we like to admit it or not, social media has become one of the major running forces of today’s world. Can you remember one day in the recent past when you woke up and did not reach out for your phone? Well, the reason can be variant depending on your age, but our smartphones have become an essential part of our daily routine, and so has the digital media.
For any business, large or small, it has
become necessary to have a digital presence. The moment someone hears the name
of your business or your shop, the first thing they do is run a quick search on
Facebook. It has somehow become synonymous to reliability.
Thus, if you still have not taken up the
aspect of digital marketing or Facebook marketing, for that matter, seriously,
then this is the time.
Now it is pretty obvious for you to have
questions about the benefits of the whole procedure, given that you are not
well accustomed to it. So, today we are going to take a look at the 10 most
beneficial components of Facebook marketing.
1. A large base of
audience and potential buyers
I guess, it pretty much goes without saying
(unless you live under a rock) that Facebook opens up several doors of
opportunities for you to connect with a large audience base. And there is
nothing to be surprised about this fact since as per recent statistics Facebook
has 2.45 billion active users. The number of searches runs on Facebook are
higher than any conventional browser and falls just a little behind after
Google. Isn’t that fascinating?
As you can expect, good quality content can
take you a long way and be extremely beneficial for your business, regardless
of the size of your business.
2. Beneficial for
both B2B and B2C businesses
Well, if you are at least familiar with the
notion of Facebook marketing, then you might have encountered this word of
mouth going around that Facebook marketing works well only for B2C businesses.
Well, be prepared to be amazed. This is an old myth that needs to be debunked now.
Facebook marketing works just as great in a B2B situation, as it as in a B2C
one. Statistics say that business owners spend 75% more time on Facebook than
any other regular Facebook user. Isn’t that amazing?
3. Flexibility to
incorporate several forms of engagement for better results
Facebook is such a platform that caters to all
of the needs of its audience in true sense. The vast array of ad formats and
targeting policies are extremely well developed to support any sort of
marketing strategy. It is also incredibly easy to measure the success of each
individual campaign with the extraordinary tools of Facebook. Facebook ads are
subtle yet responsible. It attracts the right kind of audience for a certain
type of content, without it being too obvious. Needless to say, this policy
works well with potential consumers as well.
The best part, however, is that Facebook in no
way bound the potential consumer within the social media platform space. It
provides the audience with complete flexibility to visit the website and carry
on with their research about your brand or company, or even a certain a
product. In a way, it drives traffic toward your website.
4. Comes with high
audience transparency
It can’t be denied that many platforms provide
similar audience targeting tools and ways to make the procedure as effortless
as possible. However, there is merely any other program that provides great
audience transparency as Facebook does.
Facebook allows you to self-select an audience
based on the needs of your campaign. You can easily segment your audience or
even better results and the high transparency makes it even better. It also
provides you with a high level of control over your audience and the kind of
content they look out. In simpler words, it helps you in every way to set a
tone for your company for a certain set of audience.
Here is a little pro tip on segmenting your
audience base:
Fans – These are people who have the genuine
potential of converting into buyers. These are your followers.
Friends of fans – These are people friends
with the fan base audience. Proper marketing can easily turn them into
potential buyers, and henceforth consumers.
Behaviour or interests – Marketing is indeed
important. However, what’s more, important is to market to the right audience.
Thus, keeping track of your audience’s interests and behaviour will help you a
lot in curating marketing strategies.
Remarketing – Followed by the previous point,
remarketing to a previous consumer who seems interested in your product or
service, can be extremely helpful.
1.
Marketing made better with psychographic
targeting
Demographic targeting indeed is great.
However, a mix of demographic and psychographic targeting can do wonder. And
who else than Facebook can do it better? Facebook brings in the perfect mix of
demographic and psychographic target marketing to serve your purpose the best.
Are you a Delhi based company searching for
a Facebook Marketing Company
? Well, search no more. Kitoinfocom.com is a Social Media Marketing Company in Delhi that can solve all your marketing issues with
the best possible marketing tools and strategies. Afterall good blend of the
right tools and strategies is what makes marketing a successful venture right?
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